Who We Are

We Build Websites That Actually Generate Leads

Lead Gen Revolution was founded with one simple observation: most trades businesses are being sold expensive, mediocre websites by agencies that don't understand their industry.

WordPress themes, page builders, monthly subscriptions, plugin bloat — most tradies are paying £50–£100/month for a website that looks like every other plumber in their area and generates almost no enquiries.

We're different. We build custom websites for trades businesses in pure HTML, CSS and JavaScript. No WordPress. No templates. No drag-and-drop builders. No monthly plugin fees. Full code ownership from day one.

Every website we build is designed to convert visitors into leads. We've studied what makes a trades website effective — fast load times, clear calls-to-action, trust signals, local SEO — and we apply all of it to every project.

Our clients aren't locked into any platform. They own their code. They can host it anywhere. They can take it with them if they ever want to move. That matters.

23+ Trades Served

100% Custom Code

0 Monthly Fees

30 Day Support

What We Stand For

Our Core Principles

Full Ownership

You own your code completely. No proprietary CMS locking you in. No monthly platform fees. You can host it anywhere, move it any time, and edit it yourself if you want.

Pure Custom Design

Every pixel is designed for your business. We don't pull a theme off a shelf and change the logo. Your website looks like YOUR business — not a template clone of your competitor.

Performance First

Fast websites rank higher, convert better, and give users a better experience. We build lightweight, optimised sites that score 95–100 on Google Lighthouse out of the box.

Trades-Focused

We don't build websites for everyone. We specialise exclusively in trades businesses — plumbers, electricians, roofers, builders, heating engineers — so we know what works for YOUR market.

Lead Generation

A beautiful website that doesn't generate leads is a hobby project. Every site we build is designed with conversion in mind — forms, calls-to-action, trust signals, and clear next steps.

Real Communication

You speak directly with the person building your website — no account managers, no handoffs. Quick responses, clear updates, and someone who actually understands your trade.

How We Work

The Process

Brief & Discovery

We start with a conversation. What do you do? Who are your customers? What does your ideal enquiry look like? What are your competitors doing online? We ask the right questions to understand your goals.

Design & Structure

We design the site structure, wireframe the layout, and agree on the creative direction. You'll see exactly what we're building before we write a line of code.

Build & Test

We build your website in clean HTML, CSS and JavaScript. We test it on real devices, check performance, and verify all forms and integrations work correctly before launch.

Launch & Support

We handle the launch — domain setup, SSL, hosting configuration. Then we give you 30 days of post-launch support and full documentation so you're never stuck.